Strategic clarity for founder-led businesses ready to scale

You've built something real, but struggle to articulate what makes you different.Your business has evolved, but your messaging hasn't caught up. Your positioning feels unclear. And without that clarity, everything - from your website to your sales conversations - feels forced.I help founders get clear on what makes their business unique - and bring it to life.We uncover your edge, sharpen your positioning, and create a roadmap that feels aligned with who you are - then execute it with quality and care.

Here's what I see often:

Founders come to me saying they need better marketing - more content, better tactics, clearer campaigns.But when we dig deeper, the real issue emerges: their positioning isn't clear. Their audience is vague. The direction feels off.They've been building, but they've outgrown their messaging. They know what makes them different but can't put it into words. Their vision is clear internally but gets lost in translation.That's where we start:
Uncovering what makes you a category of one.

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How This Works

Most strategists hand you frameworks and positioning templates. But real clarity doesn't come from fill-in-the-blank exercises. It comes from uncovering what's already true about your business.Through focused workshops, we don't just define your positioning. We uncover your unique edge, clarify who you serve and why it matters to them, and map the strategic path forward.Once that is clear, I stay with you through the work that matters: Bringing your strategy to life with quality and care.Because I believe business should be enriching to build, not just profitable. And that means caring deeply about:- The clarity of your positioning
- The quality of your customer experience
- The genuine value you create in the worldWe start with strategic clarity. Then we make sure you can bring it to life with quality and care.

The Groundwork Journey

Strategic work to uncover your unique positioning and build your growth roadmap.Through a series of focused workshops, we'll:

  • Uncover what makes you uniquely valuable

  • Get clear on who you serve and why it matters to them

  • Sharpen your positioning and messaging

  • Create a strategic roadmap for aligned growth

This is for you if you:

Think differently about business:

  • Care about quality over shortcuts

  • Want your business to be enriching, not just profitable

  • Are willing to look inward, not just at tactics

  • Value alignment over quick fixes

And are experiencing:

  • You've built something real but struggle to articulate what makes you different

  • You feel misaligned with your current brand but don't know where to start

  • You know their business has evolved but your messaging hasn't caught up

  • You feel stuck scaling because your positioning isn't clear

  • You want strategic clarity that goes beyond tactics

Investment: €5,000 (founding client rate)
Timeline: 4-6 weeks

What Comes Next:Once you have strategic clarity, the question becomes: how do you bring it to life with quality and care?Many clients continue working with me on execution: optimising customer experience, building communication systems, or ongoing strategic guidance. We figure out what makes sense for where you are and the direction we’ve set out together.

What clients say

"Katrin helped us unveil what our brand really is""Our brand had evolved, but we couldn't verbalise what it was. We needed clarity on our USP before we could move forward with our website or content.Katrin is excellent at unpacking and unveiling what's already there - not artificially creating something. She asked the right questions and helped us get there. She has a gift of adding to someone's thoughts and giving it structure and clarity.Now we have a clear USP, personas, and offer. Our brand is finally a real representation of us as humans. We feel more confident and clear, and we're ready to go public with it."Janina, Trusters

Ready to experience this?

Hi, I'm Katrin.

I know what it’s like to build something from scratch.
To hold a big vision - and wonder where to begin.I’ve been a co-founder too, growing a company from the ground up: translating ideas into systems, building the team, refining the offer, and figuring out how it all fits together.That experience taught me what strategy really feels like:
The calm clarity of knowing what to focus on when things are moving fast and resources are tight.Since then, I've spent years working with startups and innovation teams (Fairphone, Sonos, Atag) - helping them bring structure to vision, clarity to chaos, and customer focus to their decisions.What makes my approach different:Most strategists hand you a strategy document and disappear. I stay with you to help bring it to life - because I care deeply about the quality of what you build and the experience you create for customers.I believe business should be more than just profitable. It should be enriching to build and create genuine value in the world. That means:- Strategy that feels inspiring and clear to execute
- Customer experiences that actually delight people
- Systems and communication that reflect your quality standardsStrategy is the beginning. Then the magic happens in how you bring it to life.I believe business can be a conscious act of creation - rooted in who you are, and what you're here to bring to the world.Curious what this could look like for your business?